ADDITIONAL VIDEO MARCOM
WiCell New Lab Promo
Conceived and pitched a video documenting the construction of WiCell’s new cGMP lab to highlight organizational growth in a visually engaging way. Planned and captured footage over several months, then condensed the material into a clear, compelling narrative. Edited the final piece and designed the typographic visual effects to reinforce brand tone and messaging. The timelapse was used to communicate progress to internal teams and external partners as the new space came online.
Responsibilities: concept, design, production
Files: WiCell opens new lab
WiCell Overview Promo
Initiated and pitched a branded intro video for WiCell combining animated typography and stock imagery as part of a push to expand reach and boost SEO by launching a presence on YouTube. Built the concept, planned the narrative flow, selected footage, executed editing and motion typography, and delivered a completed asset aligned with brand tone. The video functions as an on-brand entry point for prospective clients, creating a consistent first impression across digital channels.
Responsibilities: concept, design, production
Files: From bench to clinic
2017 User Conference Video Ad
Video combining animated typography and footage from previous conferences to encourage users to register for the 2017 conference. Color palette was chosen to match other branded conference material.
Responsibilities: content, design, production
Files: 2017 CONVERGE User Conference
2017 User Conference Training Ad
Video featuring the training lead at Convergent Science talking about the motivation behind CONVERGE’s approach to training and encouraging conference attendees to sign up for training.
Responsibilities: script, video production, editing
CONVERGE + Tecplot Ad Campaign
A short promotional video produced as a part of a larger campaign to roll out the partnership between CONVERGE and Tecplot. The video was leveraged heavily on social media channels and integrated with website marketing materials.
Responsibilities: marketing strategy, design, content, production
Files: CONVERGE + Tecplot
THE COLLABORATION EFFECT
I designed a marketing campaign to highlight and promote the partnership between Convergent Science and Argonne National Laboratory. The campaign centered around a documentary style short and a related 4-part blog series. The project required close collaboration with Argonne National Laboratory, their staff, and had to be managed through the government approval process before it could be released publicly. The campaign was promoted heavily on social media and cross-promoted through Argonne’s social channels as well.
Responsibilities: concept, marketing strategy, creative & art direction
Files: The Collaboration Effect: Advancing Engines Through Experimentation and Simulation
Related blog series: Argonne National Laboratory + Convergent Science Blog Series (4-part series. Parts 2, 3, & 4 are linked at the bottom of the blog post.)