ADDITIONAL EXHIBITION + ENVIRONMENT DESIGN
CAR WRAP
The 2015 CONVERGE User Conference was held at RCR Racing. To play off the hosting theme, RCR Racing offered to wrap a Nascar XFinitiy race car to have on display at the conference. The car was used to promote the core marketing messages of no-meshing time and fully coupled chemistry—two key differentiators. It was also a unique way to highlight event sponsors.
Responsibilities: concept, content, design
Files: CAR WRAP DESIGN, WRAPPED CAR AT VENUE, TIMELAPSE
SHOW POSTERS
For the 10th anniversary of CONVERGE, the annual User Conference was held at the Orpheum in downtown Madison. To tie in with the most recent history of the theater as a venue for rock concerts, I pitched and did creative direction for a series of CFD themed rock show posters. Posters were hung on the Orpheum doors as users entered the venue.
Responsibilities: concept, design (collaboration), content, creative direction