ADDITIONAL EXHIBITION + ENVIRONMENT DESIGN
CAR WRAP
The 2015 CONVERGE User Conference was held at RCR Racing. To play off the hosting theme, RCR Racing offered to wrap a Nascar XFinitiy race car to have on display at the conference. The car was used to promote the core marketing messages of no-meshing time and fully coupled chemistry—two key differentiators. It was also a unique way to highlight event sponsors.
Responsibilities: concept, content, design
Files: CAR WRAP DESIGN, WRAPPED CAR AT VENUE, TIMELAPSE
WiCELL TRADESHOW BOOTH
Developed the booth concept and designed a modular system built around a practical storage “closet” requirement. Each 5-foot panel can also function independently or as a combined installation, with or without the closet, allowing multiple layout configurations for different events. The design communicates the four core business offerings at a glance while maintaining visual consistency and interest across every configuration. Unified visual language of the booth with the website and other marcom design elements to ensure brand and identity consistency across channels.
Responsibilities: concept, design
FIles: BOOTH AT SHOW
SHOW POSTERS
For the 10th anniversary of CONVERGE, the annual User Conference was held at the Orpheum in downtown Madison. To tie in with the most recent history of the theater as a venue for rock concerts, I pitched and did creative direction for a series of CFD themed rock show posters. Posters were hung on the Orpheum doors as users entered the venue.
Responsibilities: concept, design (collaboration), content, creative direction
WiCELL WINDOW GRAPHIC
Proposed a branded window graphic to replace the planned solid vinyl, turning the entry into a clearer expression of WiCell’s identity. Designed the concept and accounted for a key safety constraint: maintaining interior visibility to a hallway mirror despite the door’s outward swing. Guided a design intern through developing the final artwork, preparing production-ready files, and observing installation to understand material behavior and fabrication requirements.
Responsibilities: concept, design direction