ADDITIONAL PRINT CASE STUDIES
WHITE PAPERS
White papers were more in-depth, technical publications typically provided to clients and potential customers. White papers were available at exhibitions in print format and can be put on a website behind a lead / information capture wall.
Responsibilities: design, content review, topic ideation
Files: Heat Transfer, Compressors
SELL SHEETS
Sell sheets were used primarily at exhibition and conferences as broad overviews of market segments. These represent the most basic set of information in the information strategy (least in-depth to most in-depth): sell sheets, website, white papers.
Responsibilities: design, content review, collaborate on some content
Files: Internal Combustion Engines, E-Mobility, Wind Energy, Gas Turbines, Compressors, CONVERGE Overview, CONVERGE Horizon
MAGAZINE ADS
These ads represent a sample of the print ads run in trade publications.
Responsibilities: design, content
Files: Results you can believe in, CFD for your application, Get predictive, Complex chemistry just got easier