WiCell Overview Brochure
PROJECT OVERVIEW
WiCell needed a refreshed and updated overview brochure to distribute to potential customers both in print and digitally as a PDF. The brochure needed refreshed branding to align with the new visual direction of the relaunched website. Content had to provide a high level overview of all of the separate lines of business WiCell offered while still looking unified.
ROLES + RESPONSIBILITIES
I led initial concept development and content creation ensuring technical accuracy and consistency with tone and voice of other marketing materials and messaging in other channels. Art directed photo shoot for all images. Designed and layed out brochure and oversaw final production.
STRATEGY + EXECUTION
WiCell is a complex organization with several distinct lines of business. In addition to the products they were known for, they were trying to grow new lines of business in long term storage and cytogenetic testing. The organization needed a singular piece of marcom that could be distributed to customers physically or digitally that provided a clear and concise overview of the organization and each of its distinct products and services. The final brochure had to be visually compelling and the content had to be clear and easily scannable and navigable.
