WiCell Website
PROJECT OVERVIEW
WiCell’s website is the organization’s central communication and business platform, supporting both stem cell product distribution and genetic testing services. I led the creative and strategic direction of the redesign, working with an external development team and coordinating internal groups across science, operations, contracts, and business development to deliver a unified, on-brand site that meets functional, scientific, and organizational needs.
ROLES + RESPONSIBILITIES
Led creative direction and content structure to ensure clarity and brand alignment. Translated stakeholder requirements into actionable decisions. Directed cross-department collaboration, prioritized features, managed review cycles, and maintained budget and timeline while integrating product and service information into one scalable system.
STRATEGY + EXECUTION
Focused on building a visual system that supported both product search and service exploration within a single framework. Mapped user journeys, refined the contractor’s early design directions, and established clear decision paths to keep creative, functional, and operational goals aligned. Facilitated cross-department reviews and directed revisions to maintain feasibility, consistency, and long-term governance. The finished site can be viewed at wicell.org.
