One Step Closer To Predictive CFD
PROJECT OVERVIEW
Company sales executives were looking for a new way to market the increasingly predictive nature of CFD software to new and existing customers. A creative campaign was developed around the slogan “one step closer to predictive CFD” and a series of branded socks designed as give-aways at conferences and trade shows to deliver the message and reinforce the CONVERGE brand. Annual iterations of the branded sock designs continue to be highly sought after by users and prospective customers alike, continuing to drive traffic to our conference and trade show booths.
ROLES + RESPONSIBILITIES
Led creative campaign development and production of assets. Creative strategy centered around a trade-show booth and conference differentiator—branded socks—to deliver the marketing message, drive booth attendance and raise brand awareness. Directed design and production of initial and all subsequent sock and packaging designs.
STRATEGY + EXECUTION
Driving booth traffic in saturated trade shows required an innovative differentiator. Building from the slogan, “one step closer to predictive CFD” the strategy was to have a unique give away that customers would want to take, and would continue to be used after returning from the conference or trade show. Both the packaging and the sock design were done to promote the campaign and to be a continual reminder of the core CONVERGE brand.
