This project was the capstone project for graphic design juniors in the Design Methodology class at the University of Illinois at Urbana-Champaign.

For this project, students were asked to research and interview David King, a maker of custom bespoke bass guitars, and develop an identity, website, and short social media animated video for his company. Students were required to document their process in a process book. The work shown here are samples from those books.

Select process book PDFs are shown here:
Adam Law
Gina Lee
Austin Happel