The Mesh Up Podcast

PROJECT OVERVIEW

In response to the challenges posed by the COVID-19 pandemic, Convergent Science embarked on an innovative marketing initiative to foster connections and engagement with our audience. The Mesh Up podcast was conceived as a dynamic and interactive platform to bridge the physical distance between our brand and our users.

OBJECTIVE + CHALLENGE

Establish a meaningful and personal connection with the Convergent Science users and potential customers in a time of isolation and uncertainty. Promote company's values, product, and expertise and increase brand awareness in a creative, authentic, and non-intrusive manner. Produce high-quality and engaging podcast episodes that resonate with our target audience.

ROLES + RESPONSIBILITIES

Develop the initial visual identity and brand for the podcast. Played a key role in shaping the show's content and storylines, collaborating with writers to develop episode scripts, and overseeing the production process. Responsible for all branding and identity development and design of the visual identity of the podcast. Instrumental in planning and overseeing the promotion of episode launches on social media platforms, effectively connecting the podcast with its audience.

STRATEGY + EXECUTION

Capture the attention of our existing customers who were already familiar with our brand and services and establish ourselves as content experts in the computational fluid dynamics space resulting in the addition of new listeners and growing brand awareness. Episodes of The Meshup can be found on themeshup.com.

RESULTS

From April–August of 2020, 8 episodes of The Mesh Up were produced and launched. Since April of 2020, there have been 2500 downloads of episodes of The Mesh Up.