CONVERGE Explore
PROJECT OVERVIEW
This project was the launch of the CONVERGE Explore program. CONVERGE Explore provides free CONVERGE licenses to users in need. The goal was to create a new sub-brand under CONVERGE and develop the visual identity and creative marketing materials for all channels, and marketing strategies for a successful launch.
ROLES + RESPONSIBILITIES
Me and my team led naming, identity design, branding, and provided initial creative direction for omni-channel marcom. I directed marketing strategy with a focus on CFD forums, and guided the user journey approach. I oversaw product launch and integration of creative marketing material across all channels ans monitored metrics for success.
STRATEGY + EXECUTION
Combined targeted CFD forum ads and engaging, highly visual LinkedIn posts to raise program awareness. Designed a user-centric program webpage with lead generation tactics. The live program web page can be viewed at convergecfd.com/products/converge-explore-program. The initial press release announcing the program can be viewed at convergecfd.com/press/.
