CONVERGE Explore
PROJECT OVERVIEW
Launch the CONVERGE Explore program to provide free CONVERGE licenses to users in need. Create a new sub-brand under CONVERGE and develop visual identity, creative marketing materials for all channels, and marketing strategies for a successful launch.
ROLES + RESPONSIBILITIES
Led naming, identity design and branding, provided creative direction for omni-channel marcom. directed marketing strategy with a focus on CFD forums, and guided the user journey approach. Oversaw product launch and integration of creative marketing material across all channels. Monitored metrics for success.
STRATEGY + EXECUTION
Combined targeted CFD forum ads and engaging, highly visual LinkedIn posts to raise program awareness. Designed a user-centric program webpage with lead generation tactics. The live program web page can be viewed at convergecfd.com/products/converge-explore-program. The initial press release announcing the program can be viewed at convergecfd.com/press/.
