Social Media Content
PROJECT OVERVIEW
WiCell lacked a cohesive, brand forward social media content strategy. I created a content calendar and specific strategies aligned with brand, business, and marketing goals resulting in more than doubling the number of followers on their primary social media channel (LinkedIn) over one year and driving website engagement, booth traffic, and sales.
ROLES + RESPONSIBILITIES
Led the content strategies and calendar for the social media content. Pitched plan to operations and executive teams. Monitored and regularly reported on analytics and measurable results. Created visual content and created and co-created written content.
STRATEGY + EXECUTION
WiCell’s social media channels were underutilized. The strategy was to develop brand-forward content aligned with events, marketing goals, and which would additionally position WiCell as SMEs in their industry to increase followers. Content had to be relevant, reinforce brand and brand messaging both visually and in written content and voice, and ultimately drive engagement or conversion.
